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Step 02 - Know Your Customers
![](/uploads/files/Images/knowyourclients.png) |
Know Your Customers |
A worksheet for the entrepreneur to deeply understand their customer and the problem they are working to solve.
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Value Curve Tool |
A worksheet for the entrepreneur to visually display their differentiators. This is from Blue Ocean Strategy.
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![](/uploads/files/Images/empathymap.png) |
Empathy Map |
A worksheet for deepening the understanding of the target customer through demographics and psychographics.
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Suggested Reading for the Entrepreneur (and you)
Move on to Step 03
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