Step 02 - Know Your Customers

Know Your Customers A worksheet for the entrepreneur to deeply understand their customer and the problem they are working to solve.

Value Curve Tool A worksheet for the entrepreneur to visually display their differentiators. This is from Blue Ocean Strategy.

Empathy Map A worksheet for deepening the understanding of the target customer through demographics and psychographics.

Suggested Reading for the Entrepreneur (and you)

	Building a Storybrand - Donald Miller
	Blue Ocean Strategy - W. Chan Kim and Renee Mauborgne
	Youtility - Jay Baer
	Tipping Point - Malcolm Gladwell

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Move on to Step 03

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